QUIET LUXURY IS DEAD, AND DSQUARED2 IS SO BACK !

Forget "Quiet Luxury"... this chapter is now closed, the pages sealed, and Dsquared2 just threw the book into the fire.

Who decided fashion had to be quiet ? Dean and Dan Caten certainly didn’t. Their 30th-anniversary show at Milan Fashion Week wasn’t just a runway event - it was a the kickstart to a new era.

 Irina Shayk kicked things off, crowned in an oversized fur hat, embodying an underground fashion deity rather than cozy chic - ready for her grand entrance.

And then ?  Doechii. The rapper emerged from an armored vehicle and instantly set the night’s pulse with a fiery, explosive performance.

The soundtrack ? A high-voltage journey through the greatest fashion-party anthems. From Street Life (Carl Hanaghan Remix) to Sylvester’s You Make Me Feel (Mighty Real) - every beat felt like a flashback to legendary nights in the world’s coolest cities. A silent invitation: Let’s party, be cool—get over it.

Then came the flood. Models stormed the runway, tearing through an explosion of light, sound, and bass so deep it blurred the line between fashion show and underground rave. Big cars, roller skates, latex-clad police officers patrolled the stage—a chaotic yet masterfully orchestrated clash of boldness and perfection.

And the outfits ? Pure excess: ultra-short miniskirts, studded leather pants, sheer tops, and that rebellious biker energy that made Dsquared2 the go-to brand for unapologetic hedonists.

Then came the ultimate moment: Naomi Campbell. The queen of the catwalk closed the show in a skin-tight leather biker bodysuit—a living manifesto for the new era of maximalism. And just when you thought it couldn’t get any more iconic, her voice cut through the music:

"Alright, a**holes, get the fu** out of my way."

A single, legendary kick to the right. A moment that proved the ‘90s weren’t just a decade - they were a prophecy, shaping both the present and the future.

But Dsquared2 wasn’t done yet. Suddenly, sirens blared. A U.S. police car rolled onto the runway, and out stepped none other than Brigitte Nielsen, decked out in full leather-officer gear. Her mission ? Arresting Dean and Dan Caten. The designers played along, handcuffed and paraded down the catwalk - only to break free moments later, launching into a full-blown runway party with the entire cast.

Bold, unapologetic, and gloriously over the top. This wasn’t just fashion - it was a movement, a revolution. Quiet luxury is now dead. From now on, excess, drama, and maximalism reign.

Welcome to the new era: Fun and Glamour are here to stay.